“We have a car which I think is more suitable for the times than the Challenger and the Camaro,” said Ford Motor's North American design director, Peter Horbury. “Especially the Challenger — it is a huge car when you see it on the road.” Fuel efficiency is “where its at” for today's automotive consumer and the team at Ford knows it. The 2010 edition of “America's Sports Car” was engineered to look smaller and waste less fuel. The cars styling ques haven't changed much, but Ford anticipates these subtle re-workings will attract new customers. The 2010 will be offered in a V6, V6 Premium, GT, GT Premium and GT 500. Rumors are that the 2010 may also be offered with Ford's brand new ECO-BOOST engine, which means better performance and less pollution.